Local Service Ads: A Complete Guide for Service Businesses

Google Local Service Ads (LSA) are a powerful advertising option for service-based businesses looking to connect with local customers. Here's everything you need to know.

What Are Local Service Ads?

Local Service Ads appear at the top of Google search results when users search for local services. Unlike traditional Google Ads, you only pay for leads—not clicks—making them a cost-effective option for service businesses.

Key Benefits

Pay per lead: Only pay when potential customers contact you
Top placement: Appear above traditional search results
Trust signals: Google badge and reviews build credibility
Local targeting: Reach customers in your service area

Getting Started

1. Verify Your Business

Google requires business verification before you can run Local Service Ads. This includes:

Business license verification
Background checks for service providers
Insurance verification

2. Set Up Your Profile

Create a comprehensive business profile:

Business information: Name, address, phone number
Service areas: Define where you provide services
Service categories: Select relevant service types
Business hours: When customers can reach you

3. Build Your Reviews

Reviews are crucial for Local Service Ads success:

Encourage satisfied customers to leave reviews
Respond to all reviews: Show you value feedback
Maintain high ratings: Aim for 4+ stars

Best Practices

Complete your profile: More information = better performance
Respond quickly: Fast response times improve ad placement
Maintain high ratings: Quality matters
Set appropriate budgets: Start conservative and scale up

Conclusion

Local Service Ads offer service businesses a unique opportunity to connect with local customers. By following best practices and maintaining high quality standards, you can generate qualified leads efficiently.