What's coming. What's noise. What's signal. We'll revisit in a year.
What's coming. What's noise. What's signal. We'll revisit in a year.
Every year brings new trends, tools, and tactics. But not everything that's new is worth your attention. Here's what I'm watching in 2025.
The landscape is shifting. Privacy regulations are tightening. AI is changing how we create and optimize. Attribution is getting harder, not easier.
Ignore the hype. Focus on fundamentals. Track what matters. Refine what works.
The businesses that win will be the ones that build systems, not chase tactics. Clear tracking. Honest reporting. Steady improvement.
Check back in 2026. See what actually mattered. What moved the needle. What was just noise.