Electrician PPC Agency.
We are an electrician PPC agency. We run your Google Ads from start to finish. We aim them at the searches people type when they need an electrician now, like a power outage or a breaker that won't reset. You pay a flat fee, never a cut of your ad spend. PPC is an add-on that runs on top of The Refine System.
What is PPC for electricians?
PPC puts your company at the top of Google the moment someone needs an electrician. You pay only when they click. SEO takes months to build, but ads can bring calls this week. You get search ads above the regular results and Local Service Ads with the Google badge. It's the fastest way to add calls while your rankings grow.
The problem is waste. Without care, ads get clicks from people looking for electrician jobs, wiring how-to videos, or help in towns you don't serve. Good PPC takes work every week. That means exact keywords, a long list of blocked searches, and tight service area targeting. It means landing pages built for calls, and call tracking that shows which dollars became booked jobs. Read why most PPC campaigns fail to see what goes wrong.
Ads work best on top of a system that catches every lead. That's why PPC runs on The Refine System. Missed calls get a text back. Every form gets a fast reply. A paid call is not lost when you're up on a ladder. PPC is a paid add-on, and we'll tell you honestly if you're ready for it.
How our electrician PPC agency works.
Ads for every job type.
Emergency Service
Run ads at night and on weekends, when panels fail.
Panel Upgrades
Target homeowners who search by service and city.
EV Charger Installs
Reach new EV owners while they plan the install.
Generators
Turn ads up before storm season and down after it.
Troubleshooting
Catch searches for tripped breakers and dead outlets.
Commercial
Reach property managers with their own ad groups.
Which searches should Google Ads for electricians pay for?
Not every search for an electrician is a job. Some people want to work as an electrician. Some want to fix it themselves. Some live in a town you don't serve. A good electrician PPC agency bids on the first kind of search and blocks the rest. Here is how we sort common searches.
| Search | Who is searching | What we do |
|---|---|---|
| "emergency electrician near me" | Someone with a problem right now | Bid on it |
| "panel upgrade" + your city | A homeowner planning a job | Bid on it |
| "EV charger install near me" | A new EV owner planning the install | Bid on it |
| "breaker keeps tripping" | Someone with a problem to fix | Bid on it and send it to a troubleshooting page |
| "electrician salary" | A job seeker | Block it |
| "how to wire a switch" | A do-it-yourself homeowner | Block it |
| "electrician" + a town you don't serve | Someone outside your area | Block it with service area targeting |
The blocked list grows every week. We read the search terms in your account, find the ones that cost money but did not book a job, and add them to the list.
Example: what a booked job costs from PPC
Say you spend $1,500 on Google Ads in one month. Call tracking shows 30 calls from the ads, and 10 of them become booked jobs.
Cost per call: $1,500 ÷ 30 calls = $50 per call.
Cost per booked job: $1,500 ÷ 10 jobs = $150 per job.
This is example math, not a promise. Your numbers depend on your market and your services. You can only do this math when every call is traced back to the ad that earned it. That's why our reports show booked jobs, not just clicks.
Here's what we'll do for your company.
This is not a sales pitch. It's just how we work, with every shop, every time. You can check every line below on the first call.
- We charge flat, never a cut of ad spend. We get paid to book you jobs, not to spend more of your money.
- Your ad budget stays in your own account. You pay Google directly and can see every dollar that goes out.
- We show you real client accounts, live. You see real campaigns and dashboards from real local businesses.
- No contracts, and you can leave at any time. PPC is month to month. Stay because the calls keep coming in.
- We report booked jobs, not just clicks. Our PPC reports track calls, texts, and forms back to the keyword that won them.
- We tell you if you're not ready for PPC yet. If your site or reviews need work first, we'll say so up front.
Electrician PPC questions.
What is PPC for electricians?
Pay-per-click ads put your company at the top of Google when someone searches for an electrician. You pay only when they click. For electricians, that means Google search ads and Local Service Ads aimed at people ready to book.
Is PPC part of the $297/mo Refine System?
No. The Refine System at $297/mo covers your website, on-page SEO, inbox, review funnel, missed call text back, and follow-up. PPC management is a paid add-on on top of it. Your ad budget is separate and is paid to Google.
How much should an electrician spend on Google Ads?
It depends on your market, your services, and how many calls your crew can handle. We help you set a budget you're comfortable with and show you what it brings in. You can raise it or lower it as your schedule changes.
Why do so many electrician ad campaigns waste money?
Most waste comes from the wrong clicks, weak landing pages, and no call tracking. Ads also stop working well when no one checks them after setup. Everything in how we manage ads is there to fix one of those problems.
How fast can ads bring in calls?
Campaigns can go live within days, so calls can start much sooner than with SEO. We then adjust the ads each week based on what books jobs. SEO keeps growing in the background while ads bring calls now.
How do you charge for electrician PPC management?
A flat $997/mo, never a percentage of your ad spend. It is an add-on to The Refine System, and your ad budget is paid to Google. Percentage pricing pays an agency more when you spend more. Flat pricing pays us to get you more jobs from the same budget.
Should I run Local Service Ads or Google search ads?
Many electricians run both. Local Service Ads charge per lead and show the Google badge at the top of the page. Search ads give you more control over keywords and landing pages. We run both from one plan.
Do I need a landing page for my ads?
Yes. Sending paid clicks to your home page wastes many of them. Each ad should land on a page for that service, with click-to-call, reviews, and a short form. Ours come with the system.
Should electricians use SEO or PPC?
Most do best with both. SEO takes months to build, but PPC for electricians can bring calls within days. Ads bring calls now while your rankings grow in the background. You can change your ad budget at any time as your schedule changes.