Local Marketing, Simple.Made Simple.

Tyler Perez·September 7, 2026·Lead Generation·5 min read

Avvo already rates you whether you've visited or not. Client reviews aren't an input, paying doesn't move the number, and a low score is usually a rating of an empty profile.

Tyler Perez·September 6, 2026·AI Search·5 min read

Google isn't being replaced - it became the thing everyone worried about. AI Overviews has passed 2.5 billion monthly users. What that changes for a firm, and what it doesn't.

Tyler Perez·September 5, 2026·Lead Generation·5 min read

Plans start at $50 a month, and 250 minutes is about fifty calls. What you'll actually pay, the tracking-number mistake that damages local search, and the setting lawyers should check first.

Tyler Perez·September 4, 2026·SEO·5 min read

Google's guidelines name virtual offices specifically and rule them out. What the rule says, what a suspension actually costs, and the supported setup for a firm without a walk-in office.

Tyler Perez·September 3, 2026·Lead Generation·5 min read

Four of the biggest legal directories share one owner, which quietly undoes the comparison shopping most firms think they're doing. What a paid listing really buys, and how to test one.

Tyler Perez·September 2, 2026·Lead Generation·6 min read

Shared leads run about $50-$150, exclusive from roughly $250. But the most-quoted benchmark in the industry doesn't survive division - and your own number is a ten-minute calculation.

Tyler Perez·September 1, 2026·Digital Marketing·6 min read

PI is the most expensive corner of legal marketing, because one case can be worth a year of other work. You won't out-spend the billboard firms — here's what beats them instead.

Tyler Perez·August 31, 2026·Lead Generation·6 min read

Someone will sell you a personal injury lead this afternoon. Whether that's a good idea depends on one number you can work out in ten minutes — and on a question most vendors would rather you didn't ask.

Tyler Perez·August 30, 2026·SEO·5 min read

Most firms either have too few profiles or too many. Google treats lawyers as individual practitioners, which allows something most firms never set up — and two mistakes that get profiles suspended.

Tyler Perez·August 29, 2026·Digital Marketing·6 min read

Almost nobody publishes it. The four ways agencies charge, what each model does to their incentives, what's actually inside the fee, and the number that decides whether any of it is worth it.

Tyler Perez·August 28, 2026·SEO·6 min read

Your site looks dated and the phone isn't ringing. A redesign and better marketing fix different problems — here's how to tell which one you have, and how to rebuild without throwing away your rankings.

Tyler Perez·August 27, 2026·Digital Marketing·6 min read

You're choosing between a person and a team, and the money is closer than it looks. What in-house genuinely wins at, what an agency wins at, and the two questions that actually decide it.

Tyler Perez·August 26, 2026·Local Service Ads·5 min read

The standalone LSA product is being wound down into Google Ads. What a law firm needs to know while it's still here, what Google actually verifies, and which parts survive the migration.

Tyler Perez·August 25, 2026·Digital Marketing·7 min read

Every answer online is a percentage of revenue, which tells you nothing about whether the money comes back. Work backwards from what a signed case is worth instead — and fix the leak before you buy more traffic.

Tyler Perez·August 24, 2026·Lead Generation·7 min read

Only 40% of law firms answer the phone when a prospective client calls. Why intake decides who signs the case, and the four fixes that close the gap.

Tyler Perez·August 23, 2026·Lead Generation·7 min read

The HVAC slow season isn't a demand problem, it's a timing problem. Why April and October go quiet, and the seasonal follow-up that fills them using the customer list you already own.

Tyler Perez·August 22, 2026·Lead Generation·7 min read

The businesses with the most reviews just ask — every customer, right after the job, one tap. How to ask, how to make it automatic, and the shortcuts Google punishes.

Tyler Perez·August 21, 2026·Digital Marketing·7 min read

Trendy posts fade in a week. Content built on what people actually search for brings cases for years. What to write, why it compounds, and the mistakes to skip.

Tyler Perez·August 20, 2026·PPC·7 min read

ChatGPT shows ads now — one sponsored card under the answer, clicks for a few dollars, and almost no competition yet. What they look like, what they cost, and how to get in early.

Tyler Perez·August 19, 2026·Digital Marketing·7 min read

Most firms have marketing activities, not a marketing plan. The one-page version: pick the client (people hire you, cases don't), say the result, pick two channels, answer first, track three numbers.

Tyler Perez·August 18, 2026·Digital Marketing·6 min read

Nobody calls a business they don't trust. What reputation management covers, why reviews do 80% of the work, how to handle a bad one, and what it should actually cost.

Tyler Perez·August 17, 2026·Digital Marketing·6 min read

Anyone can print “agency” on a business card. What a digital marketing agency actually does all day, the five kinds you'll run into, what it costs, and the five questions that expose a bad one before you sign.

Tyler Perez·August 16, 2026·SEO·6 min read

Every page on your website is a bet on a search — keyword research is how you stop guessing. Buyer words vs browser words, the free sources no tool can match, and the three checks that tell you which keywords deserve a page.

Tyler Perez·August 15, 2026·AI Search·6 min read

SEO gets you ranked in search results, AEO makes you the one answer at the top, GEO gets your name into AI recommendations. What the three share, where they differ, which to invest in first — and why they should never be three separate bills.

Tyler Perez·August 14, 2026·AI Search·5 min read

Generative engine optimization is what decides whether ChatGPT says your name or your competitor's. What GEO actually is, why it's not geo-targeting, how the engines choose who to cite — and the five moves for a local business.

Tyler Perez·August 13, 2026·AI Search·6 min read

Answer engine optimization is making your business the answer AI engines give — not one of ten blue links. What actually changed, why it builds on the SEO you already have, and the five moves that matter for a local business.

Tyler Perez·August 12, 2026·SEO·6 min read

You know your business better than any agency ever will — and SEO runs on exactly that knowledge. Why the basics are worth a weekend, what to do free while money's tight, and the honest point where DIY stops making sense. No gatekeeping.

Tyler Perez·August 11, 2026·Digital Marketing·7 min read

Three honest questions turned into a one-page plan — who your customer is, where they look, and what happens after they find you. The 7-step local business version, with a worked example. No 40-page framework required.

Tyler Perez·August 10, 2026·Digital Marketing·6 min read

Every way a customer finds and chooses your business online — and the one hard truth most owners skip: a website without a plan to drive traffic to it is a waste of money. The channels, the strategy, and the four-step loop, explained simply.

Tyler Perez·August 9, 2026·PPC·6 min read

AI already sets your bids, picks your headlines, and paces your budget — the question is whether it's optimizing for clients or just clicks. Where AI genuinely earns its keep in PPC, where it quietly burns your budget, and what's still a human's job.

Tyler Perez·August 8, 2026·SEO·5 min read

Backlinks are the links; link building is the work of earning them. One's the asset, the other's the process — and the difference matters the moment someone quotes you a monthly price. Plus the red flags that separate honest link building from junk packages.

Tyler Perez·August 7, 2026·SEO·5 min read

On-page SEO is everything you control on your own website. Off-page SEO is everything the rest of the internet says about you. The difference, which one matters more, and what a local business should actually do — in simple terms.

Tyler Perez·August 3, 2026·PPC·5 min read

Industry estimates say 25–40% of PPC budgets are wasted. It's almost never the platform — it's the wrong clicks, ads that say nothing, landing pages that break the promise, no measurement, and set-and-forget management.

Tyler Perez·July 27, 2026·Lead Generation·5 min read

It's almost always one of five fixable things: no traffic, no clear next step, a slow or broken mobile experience, no proof — or leads going cold before you reply. How to spot which one is costing you.

Tyler Perez·July 20, 2026·SEO·5 min read

Schema markup is invisible labeling code that tells Google exactly what's on your website — your hours, services, and reviews. What it gets you, the types that matter, and the catch nobody mentions.

Tyler Perez·July 13, 2026·SEO·4 min read

Backlinks are other websites vouching for yours — and they're a big reason a competitor with a worse website outranks you. What link building is, why Google and AI answers care, and what a local business should actually do.

Tyler Perez·July 6, 2026·AI Search·6 min read

Search Console just added dedicated reports for AI Overviews and AI Mode. What you can see, the one metric that's still missing, and what local service businesses should do now.