Roofing PPC Agency.
We manage your Google Ads from start to finish. We aim them at the searches homeowners type when they need a roofer now. You pay Google only when someone clicks, and we track every call back to the ad. Roofing PPC is an add-on to The Refine System, with a flat monthly fee.
What is roofing PPC?
Roofing PPC puts your company at the top of Google the moment someone needs you. You pay only when they click. SEO grows over months, but ads can bring calls this week. That includes search ads above the regular results and Local Service Ads with the Google badge. It also includes remarketing, which shows your ad again to people who visited but didn't call.
Roofing clicks are not cheap, and a lot of ad money gets wasted. Clicks from people looking for roofing jobs, DIY tips, or towns you don't serve cost the same as a real lead. That's why roofer PPC needs careful work every week. That means tight keywords, a long list of blocked searches, a set service area, and landing pages built to book estimates.
Storms change everything. After hail or high wind, searches jump in the areas that got hit. We can raise budgets and turn on storm campaigns for those zip codes, then pull back when the rush ends. You spend the most when demand is high, not the same amount all year.
How we run roofing PPC.
Google Ads for roofers, by job type.
Roof Replacement
Big-ticket clicks. Send them to pages full of proof.
Emergency Repair
Leaks at night. Run ads when your team can answer.
Storm & Hail Damage
Turn on storm ads by zip code the day after it hits.
Insurance Claims
Target claim searches with a clear page on the steps.
Roof Inspections
A small first step that often leads to bigger jobs.
Commercial Roofing
Fewer clicks, bigger jobs. Aim at property managers.
How much does PPC for roofers cost?
Roofing PPC has two costs. The first is your ad budget, which you pay to Google. The second is the fee for managing the ads. We keep them apart, so you always see where each dollar goes.
| Cost | Who gets paid | How much |
|---|---|---|
| The Refine System | REFINE | $297/mo. The site, follow-up, and tracking the ads land on |
| PPC management | REFINE | $997/mo flat add-on. No contract |
| Ad budget | You choose it, and you can change it at any time | |
| Cut of ad spend | No one | 0%. Our fee stays the same when your budget goes up |
Example math, not a promise: say your clicks cost $40 each and 1 in 8 clicks books an estimate. 8 clicks × $40 = $320 per booked estimate. If a roof replacement is worth far more than that to you, the ads pay for themselves. Your real numbers depend on your market, and we show them to you every month.
What should a roofing PPC campaign include?
- Google Search ads for ready-to-book searches like "roof repair near me."
- Local Service Ads with the Google badge, run next to your search ads.
- A negative keyword list that blocks job seekers, DIY searches, and towns you don't serve.
- Conversion tracking on every call, text, and form, tied to the keyword.
- A landing page for each job type, with click-to-call and a short estimate form.
- Storm campaigns you can turn on by zip code after hail or high wind.
- A weekly review of search terms, bids, and budget by a real person.
Is PPC or SEO better for roofers?
They do different jobs. PPC can bring calls in the first week. SEO takes months, but you don't pay for each click. Many roofers run ads now while their rankings build.
Should roofers run Local Service Ads or Google Search ads?
Most should run both. Local Service Ads show the Google badge at the very top. Search ads give you more control over keywords and landing pages. We manage both from one plan.
How do roofers stop wasting money on Google Ads?
Bid only on searches from people who need a roofer, block the rest, and set a clear service area. Send each click to a page built to book. Cut any ad that doesn't bring booked estimates.
Here's what we'll do for your company.
This is not a sales pitch. It's just how we work, with every company, every time. You can check every line below on the first call.
- We charge flat, never a cut of ad spend. We get paid to book you jobs, not to spend more of your money.
- Your ad budget is separate from our fee. It stays in your control. You can see every dollar and every click.
- We show you real client accounts, live. You see real dashboards from real local businesses. No slide deck.
- No contracts, and you can leave at any time. PPC is month to month. Stay because the calls keep coming in.
- We report booked estimates, not clicks. We track calls, texts, and forms from each ad to see what works.
- We tell you if you're not ready for ads yet. Ads work best on top of a site and follow-up that book the job.
Roofing PPC questions.
What is PPC for roofers?
Pay-per-click ads put your roofing company at the top of Google when someone searches for a roofer. You pay only when they click. For roofers, it covers Google Search ads, Local Service Ads, and remarketing, all aimed at homeowners ready for an estimate.
Is PPC part of the $297/mo Refine System?
No. PPC management is a $997/mo add-on with its own flat fee. Your ad budget is separate and goes to Google. The Refine System is the base that turns those clicks into booked estimates.
How fast will I see calls?
Campaigns go live within days, and calls can start the first week. That's the main reason to run ads. SEO grows over months, so many roofers use ads for calls now while their rankings build.
How do you handle storm season?
We watch for hail and wind in your service area. When a storm hits, we turn on storm campaigns for those zip codes and raise the budget. When the rush slows, we pull back so you don't waste money.
How much should I spend on roofing ads?
It depends on your market, your service area, and how many jobs your crews can take. We'll help you set a starting budget on the first call. Then we adjust it based on which ads book real estimates.
How do you charge for roofing PPC management?
A flat $997 per month, never a percentage of your ad spend. Percentage pricing pays agencies more when they spend more of your money. Flat pricing pays us to make your budget work.
Do I need a special landing page for ads?
Yes. Sending paid clicks to your home page is an easy way to waste them. Ads should land on a page for that job type, with click-to-call, reviews, and a short estimate form. Ours are built as part of the system.
How do I know the ads are working?
We track every call, text, and form back to the ad and keyword that brought it in. You see booked roofing estimates, not just clicks. If an ad isn't booking jobs, we change it or turn it off.