Franchise PPC Agency.
We run PPC for franchises one location at a time. Each location gets Google Ads aimed at people nearby who are ready to book. Every call and form is tracked back to the location that earned it. PPC is a flat-fee add-on that sits on top of The Refine System.
What is franchise PPC?
Franchise PPC puts a location at the top of Google when someone nearby needs you. You pay only when they click. SEO builds over months, but ads can bring in calls this week. That makes PPC useful for a new location launch, a slow season, or a unit that needs more jobs now.
For franchises, the hard part is doing it per location. Each unit has its own area, its own budget, and its own busy times. One big campaign can't tell you which location got the call. It can also send a customer to a unit that doesn't serve their town. We set up ads so each location targets its own area and gets its own results.
| Question | One shared campaign | A campaign per location |
|---|---|---|
| Which location got the call? | Hard to tell | Tracked for each unit |
| Where do the ads show? | Can show in another unit's area | Only in the area each unit serves |
| Who sets the budget? | One budget for everyone | A budget for each location |
| Slow season in one unit? | Every unit changes together | Turn up only that unit |
| Where does a click land? | Often the main homepage | That location's own page |
We also treat ads as the last step, not the first. Ads work best on top of a local setup that already turns visits into leads. That's The Refine System: a website, reviews, and fast follow-up at every location. PPC is a separate add-on, and we'll tell you honestly if a location is ready.
How our franchise PPC agency works.
Ads that fit each location.
New Location Launches
Calls in the first weeks while SEO starts to build.
Slow Seasons
Turn ads up when jobs slow and down when it's busy.
Multi-Unit Operators
Set budgets by unit and move money to what works.
Underperforming Units
Ads can fill the gap while we fix the local setup.
Territory Targeting
Each unit's ads show only in the area it serves.
Brand-Approved Ads
Ad copy and offers follow your brand guidelines.
What franchise PPC costs.
There are two parts: our fee and your ad budget. PPC management is a flat $997/mo add-on to The Refine System. The Refine System is $297/mo per location. Your ad budget is separate. It is paid to Google, and you set it for each location. We never take a cut of ad spend, so our fee does not go up when a location spends more.
Example math. Say one location spends $1,500 a month on Google Ads and gets 30 tracked calls.
Call tracking shows this number for every location. If one unit pays $50 per call and another pays $120, we look at why. Then we move budget toward the units that work and fix the weak ones.
PPC is a good fit for franchises that:
- Are opening a new location and need calls before SEO builds.
- Have slow seasons in some units.
- Run several units and want to compare them side by side.
- Already have location pages, reviews, and fast follow-up in place.
Here's what we'll do for your locations.
This is not a sales pitch. It's just how we work, with every location, every time. You can check every line below on the first call.
- We show you real client accounts, live. You see real campaigns and real dashboards. No slide deck.
- We charge flat, never a cut of ad spend. We get paid to bring in jobs, not to spend more of your money.
- Your ad budget is separate from our fee. It's paid to Google, and you decide what each location spends.
- We report booked leads, not just clicks. Calls and forms are tracked for each location and each keyword.
- No contracts, and you can leave at any time. Month to month. Stay because the ads bring in real work.
- Every ad follows your brand guidelines. You approve ad copy and offers before any campaign goes live.
Franchise PPC questions.
What is PPC for franchises?
It's paid search ads run for each franchise location. The ads show at the top of Google when someone nearby searches for your service. You pay only when they click, and each location's ads target its own area.
Is PPC part of the $297/mo Refine System?
No. The Refine System covers the website, on-page SEO, inbox, review funnel, missed call text back, and follow-up. PPC management is a flat $997/mo add-on. Your ad budget is separate and is paid to Google.
Should each location run its own campaign?
Usually, yes. Each location has its own area, budget, and busy times. Separate campaigns show you which unit got each call. They also keep one location's ads from showing in another location's territory.
How fast will a location see calls?
Campaigns can go live within days, and calls often start in the first weeks. That's why PPC helps with new location launches. It pairs well with franchise SEO, which builds over months.
Who controls the ad budget?
You do. The ad budget is separate from our fee and is paid to Google. You decide how much each location spends. We suggest changes based on what each unit's tracking shows.
Can the ads follow our brand guidelines?
Yes. We write ad copy and offers to your brand guidelines. You approve them before any campaign goes live. The local details, like the city and phone number, change for each location.
Why do franchise ad campaigns waste money?
The usual causes are broad keywords, ads that show outside a location's area, and ads that send people to a homepage. Without call tracking, it's hard to even see the problem. We fix each of these before we raise any budget.
Do we need a landing page for each location?
Yes. Sending ad clicks to a main homepage makes people search for their location. A location page with the local phone number and reviews gives them one clear next step. Those pages come with the system.
Do franchises need PPC if they already have SEO?
Not always. SEO builds over months and keeps bringing in calls without a cost per click. PPC brings in calls faster, which helps new locations, slow seasons, and units that need jobs now. Many franchises use both. We will tell you honestly if a location is ready for ads.